Download ebook E-Commerce 2010
Download ebook E-Commerce 2010

E-Commerce 2010 by Kenneth C. Laudon
E-Commerce 2010
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Author: Kenneth C. Laudon
Number of Pages: 912 pages
Published Date: 04 Jan 2010
Publisher: Pearson Education (US)
Publication Country: Upper Saddle River, United States
Language: English
ISBN: 9780136100577
File size: 25 Mb
Download Link: E-Commerce 2010
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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The sixth edition--including all of the data, figures, and tables in the book--has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

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